Poultry processor Avara Foods has revealed that it will invest more than £100 million over three years to upgrade its facilities and “support long-term growth”.
Avara said it plans to invest more than £40 million in technology and facilities this year to improve productivity, provide sustainable job opportunities in UK manufacturing and support long-term Retail and Food Service growth.
Commenting on the plan, Chris Hall, Avara CEO, stated: “This ambitious UK investment programme ensures Avara builds on its existing position as a strong and sustainable partner to our customers supplying the affordable locally sourced poultry, produced to high standards, that British consumers demand.”
The investment includes upgrades across key sites in the company’s chicken supply chain. Avara said that planned investment includes “next-generation cutting capability and new automation to create a more efficient and resilient food supply chain”. It claimed that the investment programme would strengthen Avara’s poultry model by creating a more efficient production network.
Hall added: “This is a major investment in the future of our business and in the resilience of the UK poultry supply chain that reflects confidence in our people, our facilities and the long-term future of UK poultry production.
“Our customers and consumers need a supply chain that is competitive, reliable and able to grow. Over the last three years we have completed a comprehensive restructuring of our business delivering improved financial performance. This investment plan meets the growing consumer demand for affordable, locally sourced poultry produced to high standards, while creating a stronger and more sustainable platform for the future.”
