Foodservice business Leivers Brothers Ltd in Nottingham has been acquired by global meat processing company, Danish Crown Group.
Founded in 1880, Leivers Brothers Ltd has been a supplier of bacon, fresh meat, cheese, sausages and cold cuts to butchers, restaurants and canteens for many decades.
Danish Crown has a base in and around London and Manchester, and foodservice has been part of the business in the UK since 2014. The acquisition of Leivers Brothers Ltd will see business expand into the Midlands.
Commenting on the acquisition, Danish Crown’s Group CEO Jais Valeur, said: “Wanting to get closer to the end-users of our products is part and parcel of our 4WD strategy. This is by no means a major acquisition, but it is an important step in our efforts to create the right conditions for our UK foodservice business to be able to grow organically.”
Lars Albertsen, CEO of Danish Crown UK, added: “This is a very exciting step for the UK. While foodservice is a new business area for us, in which our pioneering spirit has brought us far in a relatively short time, next on the agenda is the integration of Leivers Brothers with the rest of our business.
“The synergies are obvious; I would go so far as to describe this as a major development for our foodservice division.”
Danish Crown is taking over Leivers Brothers Ltd with immediate effect as the acquisition does not require the approval of the competition authorities.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
