Global meat-processing company Danish Crown has signed an agreement to sell its American subsidiary Plumrose USA to Brazilian-based JBS, another meat-processing company.The sale is based on the company’s 4WD strategy, under which Danish Crown has decided to focus its business on Northern Europe and Asia.Danish Crown Group CEO, Jais Valeur, said: “The focus of Danish Crown’s 4WD strategy is to lead our home markets in Northern Europe, to further grow our positions in Asia and to expand our leading position in casings globally.
“We have therefore decided to sell Plumrose USA. I am certain that JBS, with its wide presence and access to raw materials in North America, is a perfect match for Plumrose USA and will help fortify its business for the benefit of many loyal customers.“Plumrose USA is an excellent company, which has made significant progress in recent years, and I would like to take this opportunity to thank the Plumrose USA management and employees for their committed efforts.”For more than 80 years, Plumrose USA has been a supplier to consumers across the USA. In 1932, the company started production of sliced cooked ham, and over the years it has developed into a company offering a wide selection of products including bacons, packaged deli meats, deli counter hams, cooked ribs and canned hams.Andre Nogueira, CEO of JBS USA Food Company, commented on the acquisition: “Plumrose USA is a highly respected business with an outstanding professional team, a strong portfolio of branded cooked and prepared foods, and first-class, well-invested assets in strategic geographic locations that complement our current business structure.“We are excited to welcome the more than 1,200 dedicated team members of Plumrose USA to JBS and look forward to building on the legacy of high-quality products and outstanding service established by Danish Crown.”
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