Farm Traders Limited, which trades as Parson’s Nose, will acquire Farmison & Co from Vestey Holdings for an undisclosed sum.
The acquisition will bring together two British butchery brands, with Farm Traders citing similarities such as commitments to exceptional meat, responsible sourcing, skilled butchery and customer service.
Farmison & Co was founded in Yorkshire in 2011 and has a policy of sourcing heritage-breed meat from British farmers as well as delivering restaurant-quality produce directly to customers’ homes.
After entering administration in 2023, Farmison was previously rescued by a consortium led by former Asda chief executive Andy Clarke.
Farm Traders Limited is owned and run by husband-and-wife directors Tony and Serena Hindhaugh. Through Parson’s Nose, the company operates four London butcher shops in Fulham, Belgravia, South Kensington and Putney, alongside a nationwide online-delivery business.
Founded in 2007, Parson’s Nose works directly with British farmers and combines traditional butchery skills with modern retail, hospitality and e-commerce. According to the company, its online business has achieved average annual growth of 17% since 2020.
“We are fully aware of the turbulence Farmison has experienced, but its founding principles align naturally with those of Parson’s Nose.”
Tony Hindhaugh, Farm Traders Limited
Tony Hindhaugh, director of Farm Traders Limited, commented: “We are extremely excited about the Farmison acquisition. We have watched the brand’s journey, admired its strong values and always recognised the enormous affection customers have for it.
“We are fully aware of the turbulence Farmison has experienced, but its founding principles align naturally with those of Parson’s Nose: exceptional British meat, trusted relationships with farmers, knowledgeable butchery and first-class customer service.
“Operationally, Farmison fits seamlessly with our existing business. From day one, our new Farmison customers will receive the same care, quality and dependable service that Parson’s Nose customers already expect. Our ambition is simple: we want to bring the Farmison back to Farmison.”
Under its new ownership, Farm Traders said that Farmison will benefit from Parson’s Nose’s established sourcing relationships, operational infrastructure, nationwide fulfilment capabilities and customer service. Further details about Farmison’s relaunch, product range and customer ordering are due to be announced shortly.
