Online butcher Farmison & Co has secured a deal with foodservice company Wellocks to supply British restaurants.
Farmison said the partnership with Lancashire-based Wellocks “represents a major development by Farmison & Co as it builds a reputation that goes beyond its original direct-to-consumer offer”.
The available range of meats will include a 32-day dry aged sirloin and ribeye steak, heritage breed diced beef chuck, seven-day aged lamb rack, whole middles of lamb and free range chicken.
In addition to prime cuts, Wellocks’ customers will also be able to order Farmison & Co’s lamb merguez sausages, Nidderdale sausages, Wiltshire cured back bacon and steak and bone marrow burgers.
Farmison & Co chief executive Andy Adcock said: “This is a significant development for our business as we bring the taste and eating quality of our meat to a much broader audience.
“We’re delighted to be the partner selected by Wellocks to develop their first meat offer as they extend their offer to their high-quality network of restaurant and catering businesses.”
Jill Martin, managing director of Wellocks, said: “With a shared ethos for delivering exceptional ingredients, we are proud to launch this range of high-quality and sustainable meat from Farmison & Co, and it is a great honour that the range has been tried, tested and endorsed by Pierre Koffmann himself.
“Farmison & Co are specialists in raising heritage breeds naturally in harmony with the environment, are driven by flavour and quality, and lead the way when it comes to traceability.
“It is now more important than ever for us to be able to connect the chef back to the producer, grower or farmer and carry the passion for that product throughout the supply chain and into kitchens.”
Pierre Koffman, who has selected the range, said: “I believe that exceptional dishes begin with the finest ingredients.
“By partnering with dedicated farmers who nurture & encourage heritage breeds, Farmison ensures that every cut of meat is not only the highest quality but also rich in flavour and traceability.
“Together, we are committed to delivering the best to chefs who truly appreciate the craft & authenticity of the farmer and the skills of a butcher.”
