UK foodservice wholesaler Brakes has launched a campaign to encourage chefs to ‘Make More of Mutton’.
The Brakes campaign will look to showcase the benefits of mutton, which it said offers a richer flavour and tenderness, especially when slow-cooked.
Alongside the campaign, a range of mutton cuts are available, with cuts such as racks, joints and chops as well as diced mutton and mutton mince. The range is 100% British farm assured.
A section of the Brakes website has been changed to offer recipe inspiration as well as information on the mutton products.
Paul Nieduszynski, CEO of Sysco GB (owner of Brakes), stated: “We are committed to identifying, launching and promoting products that help customers save money.
“Mutton is a great example of this as it is a delicious, underused alternative to lamb.”
The campaign is part of the Ways to Save initiative, which is designed to support Brakes’ customers in light of increased operational costs, and aims to offer a range of ways to save money, capitalise on cash-back and make the most of promotions.
