Film highlights global reach of red meat exports

The economic role of red meat exports has taken centre stage in a film produced by AHDB Beef & Lamb.The video, which can be found on AHDB Beef & Lamb TV, illustrates not only the economic value of beef, lamb and pig meat exports, but also how different consumer demands in various export markets around the world help add value to the carcase.Globally, the UK now has access to more than 100 markets for sheep meat, more than 90 for beef and around 90 for pig meat. The AHDB Exports team continues to play a key role in cultivating existing markets and helping to secure access to new ones for both premium products and fifth quarter products which have little or no domestic demand in the UK.Peter Hardwick, AHDB head of exports, said: “Red meat exports play a major role in fully utilising the carcase and adding value throughout the supply chain, which is highlighted in our film.“This is best illustrated by the diverse nature of consumer demand in different parts of the world. For example, our beef is seen as a premium product around the world and has enabled us to open strong trade links in the foodservice sector in places like Singapore. Hong Kong and Macau.“There are also major opportunities for fifth quarter products. These include the export of pork fifth quarter to China and sheep fifth quarter to South Africa and the Ivory Coast. It is therefore essential that we continue to compete in what is a volatile global market, yet one which also presents a wealth of opportunity for our industry.”