Ex England and Lions rugby star and winner of Celebrity Masterchef 2011, Phil Vickery will be leading the seven-day sausage celebrations from 3rd-9th November during British Sausage Week.
Joining the nationwide tour and presenting this year’s British Sausage Week awards, Phil will be sampling some of the finest quality assured sausages around the country.
Phil said: “I am proud to be an ambassador for British Sausage Week 2014. With a farming background and also being a keen cook myself British Sausage Week is a cause close to my heart. This year we are encouraging you all to join us in our celebration of Britain’s sausages. Versatile, great tasting and also great value, sausages are the perfect option for the whole family to enjoy. So join me in celebrating the best of our British bangers.”
BPEX butchery and product development manager, Keith Fisher, said: “It’s fantastic to be able to work with someone with such enthusiasm and knowledge about British produce. Phil’s high profile will certainly help to put quality sausages at the forefront of people’s minds.
“British Sausage Week provides butchers shops and multiple retailers with the perfect opportunity to celebrate the taste, quality and diversity of the traditional sausage. With over 500 sausage varieties in Britain, the Week provides a fun and lively way to promote the great tradition of sausage eating in Britain. Quality remains key however, and we would urge butchers and retailers to source sausages made from quality or assured pork from a scheme such as Red Tractor to satisfy customer concerns regarding quality, provenance and taste. This in turn will increase loyalty and sales.”
For activity updates and regular announcements over the coming months, visit www.lovepork.co.uk and www.bpex.org/porkforbutchers and see the print edition of Meat Management October.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
