Pork Farms, the UK pork pie brand, is launching a new multi million pound promotional campaign which will begin in stores in the next few weeks.
The Great Summer Giveaway campaign is one of Pork Farms’ biggest on pack promotions to date.
The campaign will see every pack have a winner and the chance to win a new motor home or a holiday, as well as many other prizes on offer.
The on pack promotion will be supported by a major TV advertising campaign which will go live later in summer.
Michael Holton, brand and marketing manager at Pork Farms, said: “This will be one of the biggest campaigns Pork Farms has launched. The on pack promotion is on a huge scale, running across more than three million packs.
“For our retailers this should prove to be a huge sales driver, hitting at a key buying point for Pork Farms’ products.”
The promotion will be in stores by the 5th June and will run for three months. All shoppers have to do to be in with a chance of winning is enter a code from one of the packs into the new Pork Farms’ website.
Holton added: “This campaign is part of our drive at Pork Farms to really support our retailers. The on pack promotion is offering an estimated value of £10m of prizes to giveaway and this combined with the advertising, social and PR support, should create major buzz during a key trading period in the category. We are all really excited about the campaign and the potential impact on sales.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
