Phase two of AHDB Pork’s Pulled Pork advertising campaign will return to television screens in February and March.
The campaign is timed to coincide with key celebratory events, including Valentine’s Day and Mothering Sunday, which AHDB Pork has identified as prime occasions for roasting joints and cuts.
The TV schedule will be supported by PR, social media and in-store activity, as well as new recipe ideas available on www.lovepork.co.uk, including Valentine’s Day Pulled Pork Pot Pies and Pulled Pork Middle Eastern Flatbreads.
According to Kantar Worldpanel data from the first campaign period, pork shoulder sales recorded a 19.2% uplift year-on-year, with an extra 206,000 households purchasing pork shoulder.
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