Pork and poultry processor Cranswick has revealed that its revenue growth in the 13 weeks to 27th December 2025 was “strong”, reflecting positive trading momentum from the first half of the year.
Cranswick highlighted that during H1, all product categories were ahead of the corresponding prior year period.
December sales were ahead of the “strong” prior year comparative period, driven by record Christmas trading across its fresh pork, convenience and gourmet festive product ranges. Premium added-value ranges also performed particularly well, said Cranswick.
Its recent Blakemans, JSR Genetics and Fridaythorpe feed mill acquisitions continue to drive positive momentum with performance better than initial expectations. Poultry revenue was “significantly ahead” of the prior year driven by stronger fresh poultry pricing, which Cranswick said reflected the move to enhanced welfare lower stocking densities, and the onboarding of premium retail business at the added-value cooked and prepared poultry sites.
Adam Couch, CEO of Cranswick, commented: “We have delivered another strong quarter of growth underpinned by revenue growth across all product categories and a record Christmas trading period. This excellent performance is the result of our unrelenting focus on delivering outstanding service levels, sector leading innovation and unrivalled product quality across our festive product range for our customers.
“I would like to thank all of our colleagues for their ongoing support and commitment. The unrivalled capability of our people across the business is key to our continued successful progress and development.”
Cranswick said it now expects full year adjusted profit before tax to be towards the upper end of current market expectations. It stated that demand for its premium pork and poultry categories remained “robust”, reflecting the UK consumers’ desire for high quality, healthy, nutritious food.
