Quality Meat Scotland (QMS) will highlight the Scottish red meat industry and its brands through social channels across the country as it brings the Royal Highland Show online.
The activities, which will run on the QMS and Scotch Kitchen Facebook pages from the 18th -21st June, will include cooking and butchery demonstrations, as well as competitions and giveaways.
A line-up of Scottish chefs, including the “Queen of Cuisine” Lady Claire Macdonald, will be demonstrating Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork dishes via cook-along videos from their homes.
“Whilst a virtual show cannot replace our presence at the Royal Highland Show from a social aspect, our planned activities will certainly bring some fun to consumers at home, providing them with cookery inspiration using our world-class brands..."
Chef Daniela Forbes will also be hosting a family cook-along on Friday 19th June, as well as supporting RHET’s virtual discovery centre where QMS is encouraging children to learn how to cook Scotch Beef PGI fajitas.
Alan Clarke, chief executive of Quality Meat Scotland, said: “The Royal Highland Show is always a highly anticipated annual event in many people’s diaries, and it will be sadly missed this year.
“Whilst a virtual show cannot replace our presence at the Royal Highland Show from a social aspect, our planned activities will certainly bring some fun to consumers at home, providing them with cookery inspiration using our world-class brands - Scotch Beef, Scotch Lamb and Specially Selected Pork – and facts and figures about our industry.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
