Red Tractor Assurance (RTA) have announced that its latest campaign – it’s biggest yet – has been a success, leading to almost 37,000 people opting to receive regular email updates from the business.
The campaign was designed to raise awareness of the Red Tractor scheme, which aims to trace food from farm to fork to ensure it’s safe and has been produced responsibly. The seven week long promotion ran across all categories of Red Tractor pre-packed branded goods, including meat and poultry, and featured on approximately ten million on-pack labels across many of the major multiple retailers.
Over 120,000 people entered the competition in hopes to win a £350 Farm Stay UK mini break every day in the seven week promotional period.
RTA marketing manager, Andy Thompson, said: “The response to this competition has been absolutely incredible. As well as driving record levels of traffic to www.redtractor.org.uk, it has reached 570,000 people via Facebook and Twitter marketing activity.
“We set out to encourage shoppers to look for the logo, and raise awareness and understanding of the standards that lie behind the scheme. These figures demonstrate that we have achieved that on a massive scale.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
