After six years in business, Neat has announced that it is closing its two remaining London restaurants.
The vegan burger chain set up by racing driver Sir Lewis Hamilton and actor Leonardo DiCaprio in 2019 has announced that it is closing its remaining two London restaurants in an exclusive with The Sun newspaper.
Financial difficulties
When the fast-food chain launched six years ago, it received praise for its food, but after posting substantial financial losses, the company has confirmed that it is closing its sites in Camden and Wembley.
“I believe we need a healthier high street option.”
Sir Lewis Hamilton
At the time of Neat’s launch, Sir Lewis Hamilton, who has been vegan since 2017, said: “I believe we need a healthier hight street option that tastes amazing and offers something exciting to those who want to be meat-free every now and again.” The company states that its “mission” is to offer “good mood food”.
Menu items at the restaurants included burgers, salads and ciabattas, which are made from scratch using “real, whole ingredients sourced locally”, according to the company. Packing is listed as “100% made from plants” and 100% recyclable and biodegradable.
The chain has already closed its other restaurants in London as well as one in New York; it now has one remaining site in Milan. At the time of the previous London closures, a Neat company spokesperson said: “We are concentrating our efforts on our best performing restaurants - we believe that sometimes taking a step back is necessary to make a bigger leap forward.”
