Tyson Foods, the largest meat company in the US, has launched three new plant-based protein options, after a previous alternative burger product was discontinued.
The Raised & Rooted range will now include refrigerated burgers, Italian and Bratwurst sausages, and a mince alternative, all produced using pea protein.
The brand was introduced in 2019 and first launched in Europe in November 2020 with five varieties introduced through foodservice customers. Tyson Foods says it is responding to growing demand for plant-based proteins, which, it claims, have increased 148% year-on-year from 2019 to 2020.
In its first year the brand reported strong growth, with availability at more than 10,000 retail stores in the US and online.
“We are excited about the momentum we’ve built over the past year, fuelled by our growth at retail and our ability to continue to meet consumers’ demands,” said David Ervin, vice president of marketing at Raised & Rooted.
He continued: “Raised & Rooted was created to provide plant-based options for everyone, and our new products are the next step towards meeting that goal.”
Brett Van de Bovenkamp, president of Tyson Foods Europe, said at the time of its plant-based launch into Europe: “Our expertise in this category, paired with our European innovation centres, positions us well to serve global markets. We are leveraging Tyson’s deep capabilities to make plant-based protein more accessible and affordable for more people around the world.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
