Hybu Cig Cymru - Meat Promotion Wales (HCC) has partnered with a children’s magazine to spotlight the nutritional benefits of Welsh red meat.
HCC has landed places in a children’s magazine to highlight the “natural and ethical way in which Welsh red meat is produced”, utilising natural grass and rainwater to create a “nutritionally dense and great-tasting protein”.
Articles will cover the health and nutrition benefits of Welsh red meat. The Healthy Child with Dr Ranj Singh magazine, which is aimed at parents and families, is sold across Great Britain and can be found in doctors’ surgeries and dentist waiting rooms.
HCC’s campaign executive, Philippa Gill, commented: “We were really pleased to promote the nutritional benefits and excellent quality which Welsh Lamb and Welsh Beef boast.
“This partnership has formed an important part of our consumer campaign work, ensuring that families and parents can receive factual information about Welsh Lamb and Welsh Beef from credible sources like the Healthy Child magazine.”
Information about Welsh Lamb and Welsh Beef’s nutrients, including its natural protein, B vitamins, zinc and iron, have also been included in a corresponding newsletter which reportedly reaches over 155,000 subscribers. Social media posts and a competition to win a Welsh Lamb and Welsh Beef hamper have also formed part of the partnership as well as digital adverts, which HCC said “will receive 93,000 views” in the space of a month.
As well as covering healthy recipes ideas such as Welsh Beef Chow Mein and Welsh Lamb Lettuce Cups, the content also reflects the natural and ethical way in which Welsh red meat is produced, utilising natural grass and rainwater to create a nutritionally dense and great tasting protein.
The partnership comes as HCC continues to promote high quality, sustainable Welsh Lamb with its ‘Welsh Lamb: Experts in their Field’ campaign launched earlier this year.
