QMS teams up with Bross Bagels to promote Scotch Lamb
Bross Bagels in Edinburgh has partnered with Quality Meat Scotland (QMS) to create a limited-edition bagel featuring Scotch Lamb PGI as part of the ‘Make It Scotch Lamb’ campaign.
The ‘LAMBO’ bagel – which will be filled with smoked slow-cooked Scotch Lamb shoulder, herboe crisps, watercress, crispy onions and mayonnaise – will be the first time the business has featured lamb on its menus.
Lesley Cameron, director of marketing and communications at Quality Meat Scotland, the organisation which promotes Scotch Lamb, said: “Scottish butchers and food service operators up and down the supply chain have been working harder than ever in recent months to provide people with world-class Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork, so we are delighted to be partnering with Bross Bagels to give people the chance to try Scotch Lamb in a new and exciting way.
“Lamb can sometimes be overlooked in favour of other meats, but we hope that getting to enjoy it with the delicious filling on offer from the bagel experts at Bross will help people see how tasty and versatile it is.”
Larah Bross, owner of Bross Bagels, said: “At Bross Bagels we are passionate about offering our customers a wide range of flavours and combinations as part of our menu and we have loved working with a nearby Scotch butcher.
“Much like lamb, my hometown of Montreal often gets overlooked as the bagel capital of the world in favour of New York, but we are confident that our first ever Scotch Lamb offering will have people shouting about the bagels Edinburgh has to offer.”