Sales of continental meats boom during lockdown
Sales of continental meat products, such as ham, salami and sausages, saw substantial growth during lockdown, according to the latest market data from Kantar.
The data revealed that sales of continental meats grew by 15.7% in the 52 weeks ending 4th October 2020, up from just 0.1% growth in the same period last year. The market growth for this sector saw total sales jump from £440,554 last year to £509,639.
Sales of Frankfurter sausages saw the biggest growth, up from 3.3% growth in 2019 to 19.6% this year. In addition to this, continental ham sales were up by 10.5%, with sales of salami products also growing by 18.6%.
“Continental ham and salami have also seen strong growth, likely boosted by more entertaining happening in home as shoppers still want to treat themselves while following restrictions.”
Selection pack items have also proved popular with consumers, as these recorded a growth of 17.2%. in the same 52-week period.
Jason Nixon, consumer insight director at Kantar, said: “The category has been performing well recently, with a surge as we have entered into Covid related lockdown pushing growth to +15.7%, a vast improvement vs +0.1% the same time last year.
“Frankfurters have seen the most growth, adding £29.5m vs last year. Continental ham and salami have also seen strong growth, likely boosted by more entertaining happening in home as shoppers still want to treat themselves while following restrictions.”