Welsh Lamb campaign receives industry recognition

Welsh Lamb campaign receives industry recognition

Hybu Cig Cymru – Meat Promotion Wales (HCC)’s Welsh Lamb campaign has received a Certificate of Excellence at the recent IN2SABRE Awards EMEA.

Bloggers and influencers learning about PGI Welsh Lamb.

The IN2SABRE Awards recognise excellence and innovation within public relations, focusing on content creation and relationship building. HCC’s 2018 Welsh Lamb Campaign received a certificate of excellence within the ‘Best use of social media or analytics for audience insights or influencer targeting’ category.

The award comes after HCC made a deliberate digital switch in its marketing efforts; investing in targeted social media advertising over traditional television and print advertising.

HCC’s market development manager, Rhys Llywelyn commented ‘We are delighted to receive industry recognition for our social media engagement work.”

HCC has just launched a selection of new recipe videos for use on social media, specially launched for Love Lamb Week which was from September 1st-7th.

Rhys explained: “Love Lamb Week is the annual UK-wide celebration of home-produced lamb. We have worked with a group of exclusive food influencers and bloggers who have been sharing their recipes during Love Lamb Week as well as our own selection of specially crafted PGI Welsh Lamb recipe videos in time for peak lamb season.”

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