Welsh meat showcased by HCC at Anuga 2023

Welsh meat showcased by HCC at Anuga 2023

Welsh food producers are showcasing their products at the global trade food and drink fair Anuga 2023, with the aim of securing new buyers and export deals.

HCC will join Welsh food producers at Anuga 2023, showcasing Welsh meat to a global audience.

Anuga 2023 takes place in Cologne, Germany from 7th-11th October 2023. It’s hosting around 7,400 exhibitors from over 100 countries, helping them to expand their global reach.

Participating Welsh producers supported by Welsh Government include Trailheads Fine Foods Ltd – Get Jerky, Edwards, The Welsh Butcher, The Lobster Pot, South Caernarfon Creameries, Hybu Cig Cymru – Meat Promotion Wales (HCC) and Snowdonia Cheese Company.

The trade fair will provide the producers with the opportunity to connect with distributors, retailers and industry professionals from around the world, increasing Welsh exports and strengthening the reputation of the country’s food products.

Welsh Government Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths said: “Anuga 2023 provides our fantastic Welsh food and drink businesses with a great opportunity to showcase their high-quality products to buyers from around the world.

“Our food and drink exports are at record levels, and events such as this are important in helping see people abroad enjoy food and drink from Wales.

“I am proud of the hard work, commitment and desire of Welsh businesses and I wish everyone travelling to Germany for Anuga 2023 a very successful event.”

Meat on the menu at Anuga 2023

Edwards, The Welsh Butcher is attending Anuga for the first time as part of the Welsh Government’s export support programme for food and drink companies in Wales. The butcher’s shop is looking not only to meet international trade customers, but also to demonstrate how as a “premium brand they can add value”.

Commenting ahead of the visit, Laura Jones, brand manager at Edwards, The Welsh Butcher said: “We are thrilled to be part of the Welsh Government delegation going to Anuga 2023.

“Edwards, The Welsh Butcher has a proud tradition of crafting high-quality, award-winning Welsh products, and we are eager to share our passion for Welsh cuisine with a global audience at this prestigious event. Anuga provides a unique platform for us to showcase our range of products, from our sausages to our mouth-watering meats.

“We look forward to forging new partnerships with meat distributors and wholesalers who are interested in listing our branded retail range of Red Tractor Pork and PGI Welsh Beef products.”

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