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Will Allen

William Allen is policy manager of the International Meat Trade Association (IMTA).

Contact info

Tel:: 020 7489 0005
Website:: www.imta-uk.org

Opinion
Health drivers of demand
2026-07-17T13:10:00
There are mixed messages for the meat industry, says IMTA policy manager Will Allen, as various health trends are having an ever-greater impact on consumers’ food-buying decisions.