New campaign urges consumers to ‘Make It’ with lamb
The first phase of a GB-wide campaign encouraging consumers to ‘Make it’ with lamb has launched this month. Delivered by Quality Meat Scotland (QMS), Agriculture and Horticulture Development Board (AHDB) and Hybu Cig Cymru – Meat Promotion Wales (HCC), it includes video on demand, radio sponsorship and digital and social advertising as well as local news partnerships and is set to reach 75% of all adults (aged 15-64) in Britain. The...
Essex farm revives sales through bacon and sausage exports
Essex-based farm, Wicks Manor, has doubled its export revenue during lockdown by exporting bacon and sausages to markets across Asia and the Middle East. With support from the Department for International Trade (DIT), the family farm has since targeted supermarkets in Singapore, Hong Kong and Malaysia. Wicks Manor is also preparing to resume supplying its pork products to eateries across the country following the reopening of...
Kerry Foods names Nick Robinson as new CEO
Nick Robinson has been appointed as the new chief executive officer of Kerry Foods. The announcement follows the decision by Duncan Everett to leave the company to take up a new role in the coming months. Robinson, who is the current managing director of consumer brands for Kerry Foods, will transition into the role over the next two months. Robinson joined the company in 2017 as the chief marketing officer and assumed the role of...
2 Sisters Llangefni poultry processing facility reopens
The 2 Sisters Food Group has announced that it has now been able to safely reopen its poultry processing factory in Llangefni following an outbreak of Covid-19 amongst its workforce. In a statement the Group said: “As a responsible company, we believe took the right action by temporarily suspending operations for 14 days so we could be sure all our people were kept safe and we had an opportunity to supplement our existing...
LMC instrumental in securing Covid-19 support package for the red meat sector
Livestock and Meat Commission for Northern Ireland (LMC) chief executive, Ian Stevenson, has welcomed the level of Covid-19 support announced by Agriculture Minister Edwin Poots MLA for the beef and sheep sectors earlier this week. Stevenson has also confirmed the critical role his organisation played in providing Department of Agriculture, Environment and Rural Affairs (DAERA) officials with important information, which was used to...
Red meat exports continue despite lockdowns
Latest trade figures from HMRC show that there continues to be a strong export market for Welsh Lamb and Welsh Beef, despite the disruption caused by coronavirus lockdowns in Europe and beyond. UK exports of beef and sheepmeat are down in April 2020 compared with the same month the previous year, however the total comparison for the first four months of the year show more modest changes. Beef exports are up 2.8% by volume as against...
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