Rabobank’s world beef map: trade into the 2020s
Global beef trade has continued to grow over the last five years, and will continue to do so over the next five years, driven by strong consumption growth in Asia. The new Rabobank World Beef map provides a visual snapshot of beef production, consumption, and trade around the world. Rabobank believes that global beef trade will continue rising over the next five years, driven by strong consumption growth in Asia. But...
Visitors get flavour of new Welsh Lamb consumer taste-test project
Visitors to the recent Royal Welsh Winter Fair turned sampling volunteers in a promotional tasting session for a new, 2,000-strong Hybu Cig Cymru-Meat Promotion Wales (HCC) led consumer research initiative; the Welsh Lamb Meat Quality Project. “I don’t think you can beat it”; “I really rate it” and “Very tender, lovely texture- and it’s good to know its sustainable and natural” were a few of the flood of favourable comments from the...
Welsh beef industry looks forward to China opportunities
Consumers, farmers and meat industry insiders heard how Wales is poised to take advantage of the opening of the Chinese market for Welsh Beef, at a well-attended event at the recent Royal Welsh Winter Fair in Builth Wells. The special event, held at the Hybu Cig Cymru – Meat Promotion Wales (HCC) stand, explored how Chinese consumers’ tastes differed from that of UK shoppers’, in ways that would allow beef processors to export cuts...
Meat company Cranswick Plc hits 100,000 meals milestone
In just two years meat producer Cranswickplc has diverted enough surplus food to create an incredible 100,000 meals for vulnerable people. Cranswick started working with food charity FareShare in 2017 to send its surplus chicken to frontline charities. Now they redistribute a variety of surplus meat, via FareShare’s Hull & Humber and Yorkshire regional centres. This meat is then delivered to UK charities including homeless...
Second campaign success for QMS’s Specially Selected Pork
QMS says the return of its ‘Go Places with Pork’ campaign has boosted the results of its initial debut, continuing to raise awareness of the Specially Selected Pork brand. Aiming to shake up midweek meals by adding Specially Selected Pork to the menu, the campaign ran for four weeks from the 19th August across a combination of TV, print, outdoor and digital advertising, PR activity, social media and influencer engagement. Results from...
BK UK Group grows portfolio in new acquisition
BK UK Group, the master franchisee for Burger King in the UK, has purchased the Burger King business in Oxford and Bristol from the Silver family. In addition to the seven existing restaurants, an eighth has been opened at The Mall, Cribbs Causeway, Bristol. This acquisition will increase the Burger King UK company owned portfolio to 100 restaurants, within a total UK estate of 515 restaurants. With double digit growth in restaurant...
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