Dalehead and Waitrose unveil reduced plastic packaging

Dalehead and Waitrose unveil reduced plastic packaging

Dalehead Foods, a division of Tulip Ltd, has introduced paper board packaging to its offering following the news that a number of supermarkets are planning to scrap plastic packaging over the coming years.

The packs, which are said to be the first of their kind in the fresh protein market, are available on three new ready-to-eat turkey meats in Waitrose stores nationwide.

The Waitrose range.

Inspired by the card packs used in the sandwich market, the packaging, made from sustainable raw materials, has full printing on all sides and carries the ‘widely recycled’ logo.

It is used on three of Waitrose’s brand new products: Rosemary, Lemon & Garlic Free Range Turkey Breast, Honey & Mustard Free-Range Turkey Breast and Butter Roasted Free Range Turkey Breast.

Matt Richards, group innovation manager, Tulip Ltd, commented: “At a time when shoppers are more conscious than ever before about the ecological footprint of their purchases and supermarkets are looking to improve the environmental impact of their packaging, the launch is very timely.

“It was a challenge to take the board packaging used for sandwiches and make it fit for purpose for longer shelf life goods, but by working collaboratively with packaging supplier, Rapid Action Packaging (RAP) and equipment supplier Proseal, as well as Waitrose, we’ve managed to create a top quality solution.”

Michelle Slade, poultry buyer for Waitrose, added: “With a premium look and feel, these recyclable packs are the ideal way to launch the first cooked turkey meats with real herbs and seasoning to the market.”

The new format took three years to develop as part of Tulip’s packaging strategy, which works towards developing solutions to “deliver consumer convenience, freshness and on-shelf product differentiation”, as well as tackling food waste and incorporating recyclable materials.

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