Meat trade body Eat Wild has announced new dates for the annual Great British Game Week celebration and are calling on foodservice businesses across the country to save the date and serve game on their menus throughout the week of 6th - 12th November 2023.
Great British Game Week is a celebration of wild game, promoted by Eat Wild in partnership with British Association for Shooting and Conservation's (BASC) Eat Game initiative.
Now in its seventh year, the week-long promotion will be a focus for events, dinners and special offers promoting game to consumers right across the UK. People will be encouraged to taste game for the first time and to try new game products.
Eat Wild are encouraging people to explore new and different ways of cooking game. The body will be promoting recipes ranging from Korean Fried Pheasant, Persian Saffron Yoghurt & Pheasant Kebabs, Partridge and Chorizo Paella, Venison Chili Con Carne and Tacos, Moroccan Pheasant Tagine, Teriyaki Mallard Stir Fry with Noodles and more.
According to the trade body, game has a lower carbon footprint than most mass-produced meats, and the industry is essential to the management and maintenance of countryside environments.
Promoting businesses serving game
The development board is asking the industry to save the date for Great British Game Week, not only to get behind the celebration but to introduce new people to all that is great about local British game meat. Eat Wild has said that they will promote businesses across social media channels if they serve game on their menus during Game Week.
William Sitwell, restaurant critic, broadcaster and author, said: “Cooking with and eating game isn’t just a sensible, sustainable and natural way of life, it’s a delicious, exciting approach to food with endless and wonderful possibilities. I wish more of us could understand and share this great source of nutrition and pleasure, so I’m delighted that Eat Wild are championing game; they are the invaluable go-to people for stockists and fabulous ideas.”
Louisa Clutterbuck, CEO of Eat Wild said: “We are delighted to announce this years’ dates for Great British Game Week. Last year, we reached a huge, brand-new audience at various nationwide events and on social media too; on the EatWild account alone, 37.1K accounts were reached, 32K of which were non-followers, throughout the lead up and during Game Week.
"We can’t wait to build on that this year and reach even more people. Our mission for the week is always not only to encourage more people to taste game for the first time, but to educate them about the multiple benefits of eating it and make cooking with it an accessible joy.
"This year, we’d love even more establishments to get involved in the celebration. If you are interested in putting game on your menu for the week, please get in touch, and we would be delighted to promote your business on our social channels.”
You can click here to find out more and get involved with Great British Game Week.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
