Scottish meat and poultry manufacturer Browns Food Group has commemorated the opening of its upgraded facilities with HRH The Princess Royal, who recognised the company for its support of the Scottish pig sector.
Browns Food Group has upgraded its facilities with a goal to achieve £100 million in retail sales of Specially Selected Pork by 2030. HRH The Princess Royal, who is Patron of the Scotch Chef's Club, visited the facility on Monday 25th March where the Group announced its aim to increase sales and create another 135 roles in the business before 2030.
The investment, including a new 50,000 square foot extension unveiled by HRH The Princess Royal, is described by QMS as a critical step in developing the infrastructure necessary for value-added manufacturing capacity. Browns Food Group said it had the "potential to unlock a sustainable demand profile at farm level" that will "benefit the wider supply chain in the longer term".
Wayne Godfrey, chief executive of the Browns Food Group, said: "We are honoured to have The Princess Royal visit our facility. The new extension will enable us to expand our product range under the Kilted Pork Company banner, further enhancing our offering of added value cooked meats, sausages and fresh pork.
"As well as creating new jobs, our plans will provide a much shorter, greener supply chain. It is predicted to reduce our transport emissions by 70%, or half a million miles a year, and focuses economic activity here, in Scotland."
QMS highlights importance of collaboration within Scottish pig sector
Kate Rowell, chair of QMS, emphasised the importance of collaboration when promoting Scottish pork brands.
"The Scottish pig sector is an integral element of the Scottish mixed farming system," stated Rowell. "Protein production that produces organic sources of fertiliser is an important piece of our sustainability jigsaw. It's fantastic to see Browns Food Group acknowledging the opportunities inherent within this sector and investing in its long-term future."
During the visit, HRH reportedly heard about Browns Food Group's production of Specially Selected Pork and added value products at their Kelloholm production facility.
Rowell said: "Browns Food Group ambition and investment is a great example of driving business centred innovation, supply chain support and effective marketing of the Scotch and Specially Selected pork brands, and demonstrates what can be achieved through collaboration with industry strategies like "Provenance and Profit" that was launched for Scotland's pig sector in 2018."
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
