UK-based international wholesaler and distributor of fresh meat, Blakemore Fresh Foods, has announced its rebrand to Blakemore Meats.
Blakemore Fresh Foods will rebrand to Blakemore Meats, which it said reflected the company’s “ongoing commitment to focusing exclusively on providing the highest quality meat products” to its customers.
As the wholesaler has evolved over its 30 years, it said it had recognised the importance of communicating to customers that they are “first and foremost a provider of meat products”.
In support of the rebrand, Blakemore Meats also launched a new web page.
Andrew Wensley, commercial director for Blakemore Meats, said: “Rebranding to Blakemore Meats is a significant milestone in our journey. This change allows us to better connect with both our existing customers and prospective ones by giving us the focus to do what we do best - providing high-quality meat products tailored to meet our customers’ needs.
“We offer a wide range of meats across the key species, as well as more niche items. Each product is carefully selected and sourced from trusted suppliers who share our commitment to quality and sustainability. We are excited about the opportunities this rebranding brings and we look forward to continuing to offer the best to our customers.”
The company said it would “maintain its unwavering commitment to quality and standards”, as the rebranding is already underway. New branding will be on the Blakemore Meats lorries, and all drivers and customer support colleagues will receive new uniforms.
The rebrand also includes new roadside signage at Blakemore Meats’ 30,000 sq ft head office in Featherstone, Wolverhampton, and a refresh of all internal signage.
