The National Sheep Association (NSA) Sheep Event will be held at the Three Counties Showground in Malvern on 30th July, with demonstrations being held in the cookery theatre throughout the day.
Farming Minister Daniel Zeichner will speak at the Sheep Event, kicking off the discussions at the NSA Breakfast Club at 9am, with NSA expecting to fill the seminar tent.
NSA chief executive Phil Stocker said: “The countdown is almost over to NSA Sheep Event 2024. As always, the day will provide a fantastic opportunity for sheep farmers to come together for a useful day away from the farm, meeting with industry experts as well as farming friends at an enjoyable day out.”
From the launch of the NSA Sustainability Report to discussions on future markets and trade, the 2024 seminar line up will cover the key topical issues facing the sector.
Stocker said: “We are all very much looking forward to welcoming Minister Zeichner to the event and in typical NSA style, we will not shy away from ensuring the issues affecting the sector are top of the list of discussion topics.”
The Breakfast Club will welcome both members and non members to the tent.
Stocker highlighted the importance of Minister Zeichner’s presence, stating: “I’d encourage anyone with an interest in the future of the sector to join us in this session to ask their questions, whether that be on future farming policy, external threats to the industry, or simply to get up to date with the latest industry developments.”
AHDB to hold cookery demonstrations in partnership with Dunbia and Asda
Cookery demonstrations from the Agriculture and Horticulture Development Board (AHDB) with Dunbia and Asda will feature cuts such as rump joint, rolled breast and shoulder, and will show the variety of recipes lamb can be used for.
Leah Shanks, AHDB senior engagement manager (beef and lamb), said: “We are really excited to be attending the NSA Sheep Event again this year. The show provides us with a great opportunity to hear from our key levy payers and demonstrate to them how we spend their levy for the benefir of the sheep sector.
“As well as having our own stand, we are also collaborating with Dunbia and Asda on a series of cookery demonstrations over at the cookery theatre. The sessions will demonstrate to visitors of the show the work we fo on behalf of levy payers to encourage consumers to cook with lamb.”
Matthew Rollason, agriculture manager at Dunbia, said: “Dunbia is proud to once again sponsor and collaborate with Asda and AHDB for the annual NSA Sheep Event, celebrating the innovation and dedication within UK sheep farming.
“This flagship event of the National Sheep Association offers a unique opportunity for farmers to enhance their technical knowledge, explore new products, and foster the next generation of sheep farmers. We are delighted to support this pivotal occasion and the vibrant future of the sheep industry.”
Seminars will run throughout the day at the AHDB stand, covering key issues for industry such as consumer trends, tapping into the Halal market and AHDB’s work comparing English production standards with international markets.
There will also be a panel discussion on what’s trending for UK lamb consumers with representation from the whole supply chain, as well as Grace Randall from AHDB’s market intelligence team who will share insight on what consumers want.
