Red meat products from England, Scotland and Wales are to be profiled at the international tradeshow SIAL Canada, which is held in Montreal over three days from 30th April to 2nd May.
The show attracts more than 1,000 national and international exhibitors from 50 countries and also welcomes over 18,500 buyers from Canada, the US and 60 other countries.
At the event, Quality Meat Scotland (QMS) will share a joint stand with HCC Meat Promotion Wales and AHDB, showcasing premium red meat products from England, Scotland and Wales as part of a UK initiative to support exports.
QMS is also partnering with Seafood Scotland, as part of the ongoing ‘Surf and Turf’ initiative, who will offer sampling of Scottish salmon, langoustines and oysters at the event.
Emily Symonds, project officer with QMS, is attending the show and said the market in Canada offers significant potential for Scotch Beef PGI and Scotch Lamb PGI sales growth in the coming years.
“SIAL Canada is a fantastic opportunity for us to meet with buyers, reinforce key messaging and secure trade for our exceptional brands – Scotch Beef PGI and Scotch Lamb PGI,” said Symonds.
Combined approach
The presence at SIAL in Canada, as well as other international trade shows and activities, is funded by a £2 million fund of AHDB red meat levies, which are ring-fenced for collaborative projects managed by the three GB meat levy bodies – AHDB, HCC and QMS.
The fund is an interim arrangement covering the issue of levies being collected at point of slaughter in England, for animals which have been reared in Scotland or Wales. while a long-term solution is being sought.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
