Red Tractor Assurance (RTA) says its largest ever on-pack promotion is proving to be a success already, just three weeks into its seven week campaign.
Designed to encourage shoppers to buy more Red Tractor food, the campaign gives shoppers the chance to win a Farm Stay mini break worth £350.
At the end of week three, RTA has received more than 35,000 competition entries.
The promotion is being carried on all categories of Red Tractor pre-packed branded goods, including meat and poultry, in most of the major multiple retailers.
RTA marketing manager, Andy Thompson, said: “We’re not even half way into the promotional period yet, but already we’ve have seen record levels of traffic to www.redtractor.org.uk as a result of the on-pack competition. So as well as encouraging shoppers to look for the logo on pack we are also increasing understanding of the standards that lie behind the scheme, which has got to be good news!
“With a few weeks still to go, we would like to encourage everyone in the supply chain to get involved. By doing what you can to encourage shoppers to look for the logo we can make a real difference to the awareness and understanding of Red Tractor.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
