Quality Meat Scotland (QMS) showcased Scotch Beef, Scotch Lamb and Specially Selected Pork at the UK Government’s ‘Taste of Scotland’ event.

Lucy Ozanne, Industry Strategy & Public Affairs Manager, Gordon Newlands, Brands Development Manager, and Kate Rowell, Chair of QMS

Source: QMS

L-R: Lucy Ozanne, industry strategy & public affairs manager; Gordon Newlands, brands development manager; and Kate Rowell, chair of QMS

The event was held at Dover House in London on Tuesday 21st January 2025, and brought together 22 Scottish food and drink producers. QMS said it provided an “invaluable platform” to promote Scotland’s world-renowned produce to an influential audience of global diplomats and UK parliamentarians.

The trade body highlighted the quality and provenance of Scotch Beef, Scotch Lamb and Specially Selected Pork, emphasising their role in Scotland’s food sector.

QMS said the event reinforced Scotland’s reputation for premium agricultural products and the country’s commitment to sustainable, high-welfare farming.

Quality Meat Scotland (QMS) was proud to attend the UK Government’s annual ‘Taste of Scotland’ event

Source: QMS

Quality Meat Scotland was proud to attend the UK Government’s annual ‘Taste of Scotland’ event.

Gordon Newlands, brands development manager at QMS, said: “Scotland is home to some of the finest red meat products in the world, and events like ‘Taste of Scotland’ allow us to showcase the outstanding quality, flavour, and sustainability credentials of Scotch Beef, Scotch Lamb, and Specially Selected Pork.

“Engaging with international buyers and key stakeholders helps us unlock new market opportunities, supporting Scottish farmers and the wider supply chain.”

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