Waitrose unveils higher welfare across charcuterie

The supermarket first introduced higher welfare standards across its Italian producers two years ago, which it said was due to the popularity of Italian meat from customers. Since then, said Waitrose, the focus has been across all European producers.

Waitrose went on to claim that the move puts the supermarket “in the top spot” for charcuterie welfare, as it urges other retailers to raise the bar on welfare for continental meats.

Now, all of Waitrose’s continental pork is 100% free farrowing, with all continental pigs free from confinement and cages. The retailer also highlighted that its continental pigs were free from teeth clipping and tail docking, coming from farms with more space than the standards set by Red Tractor and provided with enrichment including straw and toys.

Elle Vercoe-Gibson, ethics and sustainability agriculture manager at Waitrose, commented: “It’s been a real cultural shift for some of our suppliers on the continent as many of their domestic customers don’t prioritise higher welfare.

“But at Waitrose, we are dedicated to raising animal welfare standards and by doing this, not only do the pigs benefit but also the farmers know that animal care goes hand in hand with quality and taste. Welfare will always be our number one priority.”

Louise Valducci, head of Food Business (Europe) at Compassion in World Farming, said: “We congratulate Waitrose for its ongoing commitment to working with suppliers across Europe to raise welfare standards for continental pigs. By providing pigs with more space, meaningful enrichment, and freedom from crates for sows, they are setting a high benchmark for responsible farming that others can follow. 

“Choosing to invest in this transition is not only a responsible step forward but also a strong demonstration of leadership in animal welfare. It paves the way for the phase out of farrowing crates, providing a powerful example to other food companies and legislators that a cage-free future is possible.”