Pork producers celebrate HCC’s ‘Porc from Wales’ campaign
Hybu Cig Cymru – Meat Promotion Wales’ (HCC) third consecutive promotion branded ‘Porc from Wales Week’ has been praised by farmers and producers for raising the profile of Welsh reared Pork, say the trade body.
Under the theme ‘Buy Local. Think Global’ the week-long campaign partnered with leading chefs and influencers to create a range of internationally inspired pork dishes. This is the third time that HCC has run the campaign to encourage shoppers to purchase local pork from Wales.
Welsh restauranteur and food critic, Simon Wright was brought on board as an ambassador and produced an exclusive Porc Belly Cubano recipe for the campaign. In addition to the Cuban-inspired dish, other food bloggers contributed to the ‘Buy Local. Think Global’ campaign by producing exclusive recipes.
“It’s great to see locally reared pork from Wales being given the platform it deserves through Porc from Wales Week.”
Wayne Hayward of Puff Pigs, based near Mountain Ash in south Wales, commented: “As pork producers ourselves, we are passionate about providing high quality, traceable, local pork to shoppers. It’s great to see locally reared pork from Wales being given the platform it deserves through Porc from Wales Week.”
HCC’s market development officer, Kirstie Jones, added: “International-inspired food has grown in popularity over the last few years and in this campaign, we looked to create a range of exciting recipes which fuse together global cuisines with delicious high quality pork.
“In addition to working with chefs and foodie influencers, we also worked with pork producers and butchers who also came together over Porc from Wales Week to share their favourite cuts and recipes on social media.”