Poultry processor Avara Foods has published its latest ‘For Good’ report, which detailed the “significant welfare improvements” achieved since the wholesale adoption of lower stocking densities in all its supplying broiler farms.
Avara said its broiler supply base was now operating at 30kg per square metre, which is below current EU (42kg) and UK (39kg) regulations, as well as the Red Tractor Standard (38kg).
The producer said pododermatitis and hock marks had reduced by 45% and 54% respectively since introducing the new stocking density, and said there was “tangible improvement evident” across key areas of bird welfare.
It also found that less feed was consumed by each bird to reach the same weight, and said that because feed is “such a significant component” of the overall carbon footprint, this means that the individual carbon footprint of the birds reared on farms supplying Avara has decreased.
Avara’s agriculture director, David Neilson, commented: “Over the last few years we’ve consistently performed ahead of industry averages for key indicators of good physical welfare, and have achieved best in class welfare outcomes. This is because of our commitment to continual improvement: no matter how well we’re doing, we have a desire and belief that we can always do better. Since we moved to 30kg’s, every measurable physical welfare indicator for our birds has improved.
“The early feedback from farmers has also been positive, noting they have more time and space on farm, making it easier to review flock health and manage their birds.”
The report, published under the For Good brand, summarised the commitments, actions, progress and challenges facing the business across its sustainability agenda.
It noted achievements made throughout Avara’s business and wider supply chain, including updated Science Based Targets and Regional Colleague Councils, which reportedly give elected employees a seat at the negotiating table alongside union representatives and the Avara leadership team.
“Demand for poultry has never been higher and continues to grow.”
Chris Hall, Avara
Commenting on the report, Avara CEO Chris Hall said: “I’m proud to say that, today, we produce some of the very best chicken and turkey in the world, with excellent measurable welfare outcomes and a reducing environmental footprint, while still meeting exacting standards for food safety and quality, and the ethical treatment of the people involved.
“Demand for poultry has never been higher and continues to grow. UK consumers want, and deserve, high standards and the UK’s are amongst the best in the world, while still being affordable for the British public. Developments that limit supply would likely see imports rise and the standard of poultry on sale reduce overall, undermining decades of consistent progress.
