The much anticipated UK Sausage Week (UKSW) returns as from Monday 28th October with many butchers, supermarkets, foodservice and manufacturers across the UK involved.
The week commences with a celebration lunch at the prestigious Butchers Hall in London, where the UK Supreme Sausage Champion will be revealed alongside category winners covering traditional and more innovative sausage products.
The competition to find this year’s winners and finalists took place back in August, when judges evaluated over 600 different sausages.
Graham Yandell MBE, publisher of Meat Management magazine, who organise and promote UK Sausage Week said: “My thanks to the judging team who did a brilliant job. There are some very worthy winners and finalists this year and I am looking forward to the sell-out celebration lunch on 28th October when all will be revealed.”
Acting editor of Meat Management magazine, Pam Brook added: “UK Sausage Week is always a great way of promoting sausages in the run up to and over the period of Halloween and Bonfire Night. It’s always good to see retailers and manufacturers launching new products or reinventing old ones and organising fun events and receiving local and even national media coverage.
“We all know how important the sausage market is to the UK meat trade and now, more than ever, getting involved could not be more important. So the message is put those posters up and make sure you get your customers thinking about and buying more sausages!”
Business increase
Winners and finalists of the UKSW Competition often report significant increases in sausage sales and companies and retailers who innovate and get involved can maximise on the profile UKSW creates. The week normally attracts national and local media interest and coverage, and organisers are spreading the word to make sure key people are aware.
Graham Yandell concluded: “Over recent years the innovation that has been introduced into sausage product ranges has been amazing and not only are sausages good value, tasty and safe to eat, but are often good fun too.
“I must acknowledge and thank our partners, our judging team and everyone involved who helped us stage the competition back in August and to create the forthcoming celebration lunch on Monday 28th October.
“Our team is always delighted to hear about all the activities that will be going on around the UK over the period of 28th October – 3rd November and once again we expect UK Sausage Week to start off with a banger!”
For more information, or to download the UKSW poster and UKSW logo go to: uksausageweek.com
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