Meat company field&flower, which started out as an operation consisting of just two men and a cow, has now signed a major deal with Amazon.
The activity is part of the meat delivery business’ wider plans to expand and grow its customer base. The relationship involves working with Amazon Treasure Truck to sell luxury grass-fed steaks, brisket, rump steaks, and bone marrow burgers.
After customers select the Treasure Truck product in the Amazon app, they can choose a convenient place and time for collection, purchase the item through the app and pick it up from the Truck.
Founders James Mansfield and James Flower decided to combine their last names to create the brand after graduating from the Royal Agricultural University in 2010.
Mansfield commented: “Teaming up with Amazon for the Treasure Truck activity has been fantastic and allowed us to reach a target demographic of online shoppers who are looking for high end meat products.”
The duo reportedly started with just a single cow, purchased from the Flowers family farm in Somerset, and now deliver their bespoke meat boxes to more than 20,000 UK households and have an annual revenue of £2.7m.
As well as beef, field&flower also provides a range of poultry, wild game, fish, dairy and deli products from a small team of independent farmers, fishermen and producers.
Mansfield continued: “It has been a great way of reaching new customers with our product and for brand awareness in general.”
“We’ve had overwhelming feedback from the activity and have seen a significant spike in subscribers and product orders – which are all part of our goals for growth.
“We look forward to expanding our reach even further in the coming months with other opportunities, as part of our vision for the future.”
The Amazon Treasure Truck visits cities across the UK offering various deals on food and limited edition items.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
