The Agriculture and Horticulture Development Board (AHDB) has highlighted future opportunities for exports of quality British dairy and red meat to North America.
The trade body’s ‘Prospects for UK agri-food exports: North America’ analysis found that there was an opportunity for UK red meat exporters, driven by higher than global average consumption levels, particularly in the US and Canada.
AHDB said that an anticipated modest 1% growth in US consumption of sheep meat over the next decade, coupled with projected increases in consumption of pork and beef in Mexico, could also provide UK red meat exports with further opportunities.
Jonathan Eckley, AHDB international trade development director, commented: “Support for our red meat and dairy export trade forms one of the cornerstones of AHDB’s work on behalf of our levy payers. Market insight plays a crucial role in helping shape our strategy to support levy payers through activity on the ground, including inward and outward trade missions and participation in major trade shows.
“Analysis and insight, coupled with connecting with people on the ground, helps ensure we have a broad portfolio of markets for our red meat and dairy sectors. Our updated analysis for North America is encouraging in highlighting long-term opportunities for premium red meat and dairy products in the region.
“Our beef exporters can now benefit from the Economic Prosperity Deal (EPD) with the US, enabling them to ship 13,000 tonnes of beef tariff-free to this high-value market. Heritage and provenance of British produce can also act as an important selling point for American consumers, especially with territorial dairy products such as Stilton and Cheddar, which our exporters can potentially capitalise on.”
