Polish TV debut for Quality Standard Mark lamb
An episode of popular Polish TV cookery programme Okrasa łamie przepisy (Okrasa breaks the rules) was recently dedicated to preparing and cooking Quality Standard Mark lamb.
The episode was the result of a collaboration between AHDB and the British Polish Chamber of Commerce (BPCC). The programme first aired in Poland on 2nd January, coinciding with lamb from England beginning to be distributed to the foodservice sector in the Warsaw region.
The 30-minute programme saw Polish chef Karol Okrasa meet sheep producer Dan Newman on his farm in Dorset, before enjoying a butchery demonstration and finally having the opportunity to cook with different cuts of Quality Standard Mark lamb.
AHDB Beef and Lamb export manager Jean-Pierre Garnier said: “Poland has a long tradition of lamb consumption, however sheep meat had fallen out of favour with recent generations. Over the last couple of years we have begun to see increased interest in lamb among Polish consumers, due in no small part to the significant proportion of the Polish population who have been living overseas and developing a taste for different foods.
“With a population of around 40 million people, coupled with fast-rising incomes and this growing consumer interest, the potential for sheep meat exports to Poland is very encouraging. Using such a popular show to highlight our natural production system and the quality and versatility of our product can only help increase demand for our sheep meat.”