QMS ‘Meat the Future’ conference to focus on future opportunities for red meat

QMS ‘Meat the Future’ conference to focus on future opportunities for red meat

Quality Meat Scotland (QMS) will hold a conference on February 25th which will look at how the supply chain can work together to support, develop, promote and protect the Scottish red meat industry now and in the future.

Alan Clarke (2)

Alan Clarke, chief executive of Quality Meat Scotland.

Attendees will hear from Fergus Ewing, cabinet secretary for rural economy and connectivity followed by James Withers, chief executive of Scotland food & drink who will speak on the role of the red meat supply chain in achieving the Ambition 2030 goal of £30bn in turnover by 2030.

Dr Frederic Leroy, professor of Food Science at Vrije Universiteit, Brussels, will then discuss combating the myths around red meat and how the industry can face the challenges of the current post-truth era.

Beef and sheep farmer and past Scotch Beef Farm of the Year winner Robert Fleming of Castle Sinniness will join pig farmer Jamie Wylie of Ruchlaw Mains who will showcase how they been working to future-proof their businesses by implementing a range of changes to become more sustainable.

Other featured speakers include:

  • Dr Jude Caper, a leading independent livestock sustainability consultant.
  • Dr Rod Polkinghorn, chairman of Meat Standards Australia.
  • Laura Ryan, founder and global chair of Meat Business Women and former sector strategy director for Beef & Lamb with AHDB.
  • Federico Stanham, president of the National Meat Institute Uruguay.
  • Steve McLean, Marks & Spencer’s head of agriculture.

Alan Clarke, chief executive of Quality Meat Scotland (QMS) said: “Our industry is currently facing an unprecedented amount of challenges, however, there are also many opportunities on the horizon and it’s vital that we work together as a supply chain to seize and maximise these.”

Clarke continued: “We’ve worked hard to bring together world-renowned speakers from across the world to talk about some of the challenges we face and how we can counter these, but to also inspire delegates and get them thinking about the future potential of our industry and the positive steps their businesses can take to ensure a profitable and future-proofed sector going forward.

“I would encourage members from every part of the Scottish red meat supply chain to register for this worthwhile and thought-provoking event.”

Members of the Scottish red meat supply chain are being encouraged to register via www.qmscotland.co.uk

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