AHDB on why certain consumers aren’t purchasing meat products
The Agriculture and Horticulture Development Board (AHDB) will host a webinar to understand the thoughts and decisions of ‘meat reducers’, providing industry with insight into consumer purchasing decisions.
The webinar will be hosted on Thursday 27th June and will also explore consumer confidence, evolving sensitivity to price and future growth opportunities.
The insight team will also be sharing a new event focused research project for the first time, covering opportunities around holiday events like Easter and Christmas, and even royal occasions like the King’s Coronation.
According to AHDB, the new research will look at which events are the most important for beef, lamb, pork and dairy sectors and will “explore the needs” of consumers at different types of events. It will also look at how messaging can be tailored to “meet expectations” and boost sales.
Grace Randall, lead retail insight manager, said: “The cost-of-living ‘crisis’ is still front of mind for many people, and consumers are having to make decisions about their food choices. Our webinar will delve into the reasons behind consumers’ changing dietary preferences and decisions, and will explore why now is a great time for farmers and producers to communicate their value to consumers.
“The webinar will not only inform attendees on current consumer food trends and behaviours around key seasonal events, but more importantly explore how this affects future demand and what opportunities these trends present. By assessing future considerations, we can ensure we are doing all we can to support farmers, growers, retailers and processors to be as well informed as possible, helping them to adapt to evolving consumer needs and back the reputation of British farming year-round.”
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