Meat giant acquires Europe’s third largest plant-based food business
Brazilian meat company, JBS, the world’s largest meat company and second-largest global food producer, is to buy Europe’s third-largest plant-based food company, Vivera, in a deal reported to be €341 million. “This acquisition is an important step to strengthen our global plant-based protein platform,” said Gilberto Tomazoni, global CEO, JBS. “Vivera will give JBS a stronghold in the plant-based sector, with technological knowledge...
Great British Beef Week 2021
Great British Beef Week (GBBW) runs from 23rd – 30th April 2021, created by Ladies in Beef this year. This year the campaign is focusing on recognising and highlighting British beef farmers and the work they do to support sustainable production practices on their farms. It’s due to the strides that these farmers make in this area that British beef continues to be amongst the most sustainable in the world. It aims to be carbon neutral...
Richmond announces expansion of range with Iceland
Richmond, part of Kerry Foods, has announced a significant expansion of its frozen range with the launch of seven new offerings. The products – launching in Iceland – will cater to families looking for more varied options at mealtimes, tapping into the growth of meals at home and shopper demands for easy and crowd-pleasing frozen foods. For the first time, Richmond is launching new flavour variants of its pork sausages...
Welsh Lamb moves online
With more people shopping online for groceries during the Covid-19 pandemic, both in Britain and abroad, promotional efforts for Wales’s farming exports have been ensuring that PGI Welsh Lamb and PGI Welsh Beef aren’t left behind by the trend. Whilst the online grocery sales trends has surged across the world over the last 12 months, it is also reported that shoppers in the United Arab Emirates spent more whilst doing online grocery...
Blue Peter’s anti-meat message to children dropped
The BBC’s Blue Peter programme has been forced to drop its request to ask children to ‘go meat-free’ as part of its green badge initiative for ‘climate heroes.’ This followed strong opposition from leading levy boards, individual farmers and trade organisations. The BBC programme amended its green badge qualification from going ‘meat-free’ to suggesting children could have ‘a couple of vegetarian’ meals over a two week period....
See the latest issue
Sign-up for our weekly e-newsletter
Delivering news, opinion and analysis for the meat industry every Thursday FREE!
Sign up today →
Interested in advertising?
