Irish food board launches TV campaign to highlight grass-fed beef
Oct15

Irish food board launches TV campaign to highlight grass-fed beef

Bord Bia, the Irish food board, is launching its very first TV advert as part of a marketing campaign which aims to promote the qualities of Ireland’s grass-fed production systems. Starting on the 14th October, the ‘It’s All Right Here’ campaign will run during the month of October across ITV breakfast shows and will target families across the UK who are looking for sustainably produced, grass-fed beef. Emmet Doyle, GB meat market...

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Bord Bia and John Chantarasak launch ‘Steaks by Fire’ campaign
Jul16

Bord Bia and John Chantarasak launch ‘Steaks by Fire’ campaign

In response to a carcase imbalance and a significantly challenged foodservice sector, the ‘Steaks by Fire’ campaign has been developed by Bord Bia, grass-fed Irish beef and chef John Chantarasak to spark interest in premium steak cuts, enhance consumer steak cooking skills and support the Irish beef industry with BBQ recipe inspiration. John Chantarasak of AngloThai, and most recently appeared on The Great British Menu, has...

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