Bord Bia ups Irish Beef promotion with month-long campaign
Mar19

Bord Bia ups Irish Beef promotion with month-long campaign

Bord Bia has said it will promote Irish beef through B2B and B2C channels during the month of March.

Read More
St Patrick’s Day celebrated with Irish beef Patty O’Bun
Mar15

St Patrick’s Day celebrated with Irish beef Patty O’Bun

Bord Bia has worked with burger chain Patty & Bun and butcher HG Walter to promote Irish beef for St Patrick’s Day.

Read More
AHDB designs “optimum” red meat packaging using data from research
Mar08

AHDB designs “optimum” red meat packaging using data from research

AHDB has looked at how producers and retailers can optimise packaging and labelling to “improve shopper purchase intent” for red meat.

Read More
Ministers celebrate Irish Beef receiving PGI status
Mar05

Ministers celebrate Irish Beef receiving PGI status

Ministers of the Irish Government have hosted an event in Donegal to mark the registration of Irish Grass Fed Beef as an all island PGI.

Read More
UK GI meat products gain protection in Japan
Feb27

UK GI meat products gain protection in Japan

The Government has announced that Japan and the UK have finalised protection for almost 40 British products, including Scotch Beef.

Read More
Valentine’s Day steak sales up 12% on the year, says Kantar
Feb27

Valentine’s Day steak sales up 12% on the year, says Kantar

According to the latest supermarket share update from Kantar, Valentine’s Day sales of steak “shot up” by 12% compared to the previous year.

Read More