US trade brings risks and reward for UK meat sector
A new trade deal with the US will consist of risks and opportunities for the UK meat sector, according to a new report published by the Agriculture and Horticulture Development Board (AHDB).
HCC joins global push for sustainable meat
Wales’s red meat body Hybu Cig Cymru – Meat Promotion Wales (HCC) has deepened its commitment to socially and environmentally responsible farming by joining the Global Roundtable on Sustainable Beef.
New DNA pilot project for beef supply chain launched
The Agriculture and Horticulture Development Board (AHDB) has launched a new pilot project which will look at the potential for DNA traceability systems within the UK’s beef supply chain. AHDB has teamed up with industry to test a scientifically verified traceability platform which it says could provide greater protection and value both at home and for the export market. DNA traceability offers the potential to identify and trace all...
Livestock prices remain robust in early weeks of 2021
HCC – Meat Promotion Wales has reported that average prices for both lamb and beef have remained at historically high levels for the first weeks of the new year, driven by strong consumer and retail demand following the Christmas period. The average liveweight price of lambs at auction in Wales has increased steadily since the start of 2021, and has gone up again this week by 13.1p. The current price has reached 260.6p/kg, over 50p...
LMC launches new ‘Truth About Beef’ advertising campaign
The Livestock and Meat Commission (LMC) has launched a new promotional campaign to highlight the credentials of Northern Ireland’s sustainable beef to consumers. The campaign features a specific focus on the nutritional and environmental properties of Northern Ireland Farm Quality Assured beef. LMC’s industry development manager, Colin Smith, said: “As the Northern Ireland beef and lamb industry’s promotional body LMC is constantly...
UK beef to be served up in the US at AHDB launch event
The first shipment of UK beef to the US will be sampled by influencers and buyers across three states next week, as part of an Agriculture and Horticulture Development Board (AHDB) virtual launch event. A group of chefs, butchers and members of the press will be targeted in the first showcase on the 13th October, with a select number receiving a cut of sirloin cannon and topside mini beef joints. The following day will see importers,...
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