Bord Bia ups Irish Beef promotion with month-long campaign
Bord Bia has said it will promote Irish beef through B2B and B2C channels during the month of March.
St Patrick’s Day celebrated with Irish beef Patty O’Bun
Bord Bia has worked with burger chain Patty & Bun and butcher HG Walter to promote Irish beef for St Patrick’s Day.
AHDB designs “optimum” red meat packaging using data from research
AHDB has looked at how producers and retailers can optimise packaging and labelling to “improve shopper purchase intent” for red meat.
Ministers celebrate Irish Beef receiving PGI status
Ministers of the Irish Government have hosted an event in Donegal to mark the registration of Irish Grass Fed Beef as an all island PGI.
UK GI meat products gain protection in Japan
The Government has announced that Japan and the UK have finalised protection for almost 40 British products, including Scotch Beef.
Valentine’s Day steak sales up 12% on the year, says Kantar
According to the latest supermarket share update from Kantar, Valentine’s Day sales of steak “shot up” by 12% compared to the previous year.