Livestock prices remain robust in early weeks of 2021
HCC – Meat Promotion Wales has reported that average prices for both lamb and beef have remained at historically high levels for the first weeks of the new year, driven by strong consumer and retail demand following the Christmas period. The average liveweight price of lambs at auction in Wales has increased steadily since the start of 2021, and has gone up again this week by 13.1p. The current price has reached 260.6p/kg, over 50p...
LMC launches new ‘Truth About Beef’ advertising campaign
The Livestock and Meat Commission (LMC) has launched a new promotional campaign to highlight the credentials of Northern Ireland’s sustainable beef to consumers. The campaign features a specific focus on the nutritional and environmental properties of Northern Ireland Farm Quality Assured beef. LMC’s industry development manager, Colin Smith, said: “As the Northern Ireland beef and lamb industry’s promotional body LMC is constantly...
UK beef to be served up in the US at AHDB launch event
The first shipment of UK beef to the US will be sampled by influencers and buyers across three states next week, as part of an Agriculture and Horticulture Development Board (AHDB) virtual launch event. A group of chefs, butchers and members of the press will be targeted in the first showcase on the 13th October, with a select number receiving a cut of sirloin cannon and topside mini beef joints. The following day will see importers,...
Prime cattle prices remain at high level
Scottish prime cattle finishers have seen a recovery in market returns and are experiencing some of the highest farmgate prices for many years, according to the latest market commentary from Quality Meat Scotland (QMS). Only twice in the past decade, in 2013 and 2017, have farmgate cattle prices been higher at this time of year than they currently are. This is despite the low point for market returns in April as a result of the...
British consumers turning to steaks and roast dinners
In the 12-week period to the 9th August, consumers in the UK have spent over half a billion pounds on beef which has helped offset the loss of business in the eating out sector due to Covid-19 restrictions, according to the latest data from Kantar. Total retail sales were £522.7 million, up 19.3% on the same period last year, with consumers purchasing a total of 65,000 tonnes of beef, up 16.2%. Larger households and families with...
Strong increase in retail beef sales
During the 12 weeks ending 12th July 2020, retail sales of primary beef in the UK were valued at £526.8 million, according to the Livestock and Meat Commission for Northern Ireland’s (LMC). Referencing data from Kantar, the total value of consumer spend on beef was up 23.8% from £401.1 million in the corresponding period in 2019. According to the data, this strong increase in the value of retail beef sales is due to the impact...
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