Scottish sausage sales up 14% on the year

Scottish sausage sales up 14% on the year

Quality Meat Scotland (QMS) has revealed that the Scottish sausage market grew by more than 14% in 2023, according to data from Kantar.

The Kilted Pork Company has launched a range of products on the back of the market’s recent success.

The trade body said that Scotland’s “biggest pork producer” – Browns Food Group – has launched its new range called The Kilted Pork Company on the back of what it called “nationally impressive” sausage sales.

According to QMS, British households spent almost £995 million on sausages in 2023 and Scottish households in particular reportedly spent £10.3 million more last year, which QMS said took the country’s 2023 sausage spend to £83.3 million.

Browns, which was established in 1885 and reports a £250 million turnover, set its product development team the task of creating an offering to “shine a spotlight” on a branded sausage range only using high quality pork that is born and reared in Scotland.

Wayne Godfrey, CEO at Browns, said: “It was important to include the plain Specially Selected Pork variety for those who like to keep it simple, while the others are there to ring the changes a bit and offer some more interesting flavour options to those who want to try something different. It is very important to us, as a company, to support Scottish farmers and promote Specially Selected Pork.”

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