Record awareness of the Scotch Beef logo in London
A Quality Meat Scotland (QMS) advertising campaign in London has delivered strong results, generating record awareness of the Scotch Beef brand in the capital and Home Counties. Revealing the findings ahead of this week’s BBC Good Food Show in Birmingham, Laurent Vernet, QMS Head of Marketing, said the results of independent research should be a source of huge encouragement for the Scottish industry. “Following our campaign, 50% of...
How to cook a Christmas ham on film
To demonstrate the versatility and value of pork during the busy festive period, BPEX has produced a short film, ‘How to Cook a Christmas Ham.’ It features a special Christmas recipe developed on behalf of BPEX by executive head chef Alan Paton, along with top cooking tips and an overview on the importance of traceability. BPEX foodservice trade manager, Tony Goodger, said: “Around Christmas time, we often receive requests from...
Abattoir visit gives Monitor Farm group invaluable feedback for cattle management strategy
“You can learn a huge amount by seeing your slaughtered cattle hanging up and being graded.” This was the verdict of Kintyre monitor farmer, Duncan Macalister, after he and members of the monitor farm community group visited the Scotbeef abattoir at Bridge of Allan, near Stirling. Mr Macalister runs a breeding herd of 140 predominantly Aberdeen Angus cross cows on Glenbarr Farms, his 1,730 acre (700 ha) unit, located just north of...
New foodservice insights report from EBLEX
EBLEX has released the first in a series of special reports designed to provide caterers with fascinating insights into the foodservice market, highlighting industry trends and opportunities to profit. The biannual ‘Focus on Foodservice’ report will help foodservice operators to stay abreast of latest trends and spark menu innovation, helping to boost customer visits and encourage an increase in the average individual spend across the...
Marinated pork bucks trends
Over the last five years, pork roasting joints have generally declined in volume in the summer months, whereas marinated pork has shown strong growth levels during the same period, according to latest Kantar data. (October 2013). In fact volumes have nearly doubled since 2009, with volume share increasing from 6.3% in the summer of 2009 to 12.2% this summer. BPEX foodservice trade manager, Tony Goodger, is not surprised by these...
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