Aldi introduces Welsh Lamb to stores
Aldi has introduced a range of branded Welsh Lamb products in 29 stores in south and west Wales; a move which has received praise from Hybu Cig Cymru – Meat Promotion Wales (HCC) and government.
Marking the launch of Aldi’s range of Welsh Lamb products at its Cardiff Bay store with the Cabinet Secretary for Environment and Rural Affairs and representatives of Aldi, HCC, FUW and NFU Cymru.
HCC communication lead, Owen Roberts, commented: “It’s vital for the Welsh red meat industry that our produce is available in all sectors of the retail industry and Aldi’s market segment has seen remarkable growth, especially in Wales where market share is now over 10%.
“Statistics from market research specialists Kantar Worldpanel show volume of lamb sold by Aldi increased by nearly 14% over the past year and increasing numbers of their consumers are buying more fresh produce.
“HCC works in partnership, and is in regular dialogue with, all UK retailers and many took part in the summer 2016 HCC-led Welsh Lamb campaign,” Roberts continued. “Aldi now joins other multiple retailers like Asda, Co-op, J. Sainsbury’s, M&S, Morrisons, Tesco and Waitrose in stocking branded PGI Welsh Lamb products.”
Lesley Griffiths, Cabinet Secretary for Environment and Rural Affairs, added: “Food and drink is a Welsh success story with Welsh Lamb at the forefront of our range. I am grateful to Hybu Cig Cymru for all of the work it has carried out to promote this iconic Welsh product.
“I am delighted Aldi will stock premium Welsh Lamb in 29 of its stores in south and west Wales. I’m sure it will prove to be hugely popular with customers. Hopefully this will encourage Aldi to extend the initiative to more of its stores nationwide, which would provide a significant boost to the Welsh lamb trade.”
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