HCC highlight factors behind bumper 2019 for lamb and beef production
Market analysis by Hybu Cig Cymru – Meat Promotion Wales (HCC) has revealed that lamb and beef production increased throughout the UK in 2019. The analysis shows that total UK sheepmeat production in 2019 stood at 307,500 tonnes, 6.4% higher than last year, due to a 3% increase in the number of animals slaughtered to a total of 14.9 million, combined with heavier carcase weights. Wales accounted for around 30% of the UK flock, but the...
Major new research to strengthen sustainability of Welsh farming
As climate change and environmental issues continue to rise in the public’s consciousness, red meat body Hybu Cig Cymru – Meat Promotion Wales (HCC) is helping to fund a major piece of research at Bangor University to help the Welsh lamb and beef sectors in their bid to lead the world in terms of sustainable farming. Applications are now open for three fully-funded PhD scholarships, part of the European Social Fund’s KESS 2 programme...
Mealtime madness as families serve up to four dinner options
Over half (54%) of children in Scotland aged 5-15 say they are served more than two different dinner options every night, according to new research. Carried out by Censuswide on behalf of Scotch Lamb PGI, the results revealed that some households are serving up to four different meals at dinnertime to cater to different tastes. While some children prefer to stick with foods they know and like such as pizza, macaroni, spaghetti and...
Visitors get flavour of new Welsh Lamb consumer taste-test project
Visitors to the recent Royal Welsh Winter Fair turned sampling volunteers in a promotional tasting session for a new, 2,000-strong Hybu Cig Cymru-Meat Promotion Wales (HCC) led consumer research initiative; the Welsh Lamb Meat Quality Project. “I don’t think you can beat it”; “I really rate it” and “Very tender, lovely texture- and it’s good to know its sustainable and natural” were a few of the flood of favourable comments from the...
Farmgate beef prices benefit from modest increase
After a prolonged period of decline, farmgate beef prices in Scotland have increased by 2% over the past month, according to the latest market analysis by Quality Meat Scotland (QMS). However, according to Stuart Ashworth, QMS director of Economic Services, when compared to a year ago, prices are still 8% or 30p/kg dwt lower than this time last year. Cull cattle prices are similarly lower than twelve months ago but by a more modest...
Ex-Waitrose chief urges post-Brexit investment for Welsh Lamb
Welsh Lamb may have a fantastic name all over the world but it was vital it received continued investment post-Brexit to differentiate it from keen competitors in the global marketplace. This was the message former Waitrose chief Lord Mark Price told farming industry leaders at Hybu Cig Cymru-Meat Promotion Wales’ (HCC) annual conference. “Everything that we have become used to is about to change,” he said. “I would suggest there is...
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