100th graduate trainee passes through Dawn & Dunbia’s development programme
The 100th graduate trainee has completed a specially designed and delivered management development programme for Dawn Meats and Dunbia at University College Dublin. An industry first when it was launched in 2016, the programme was custom designed and delivered by Agri-Food Advanced Professional Development (Agri-Food APD) a collaboration between UCD, University College Cork and Teagasc, the agriculture and food development authority,...
QMS raises awareness of auctioneers in the Scottish red meat industry
A tranche of activities to raise awareness of the key role of auctioneers in the Scottish red meat industry has been undertaken in recent months by Quality Meat Scotland (QMS). QMS has been working with auctioneers up and down the country as part of its public relations activity to communicate the care and commitment which goes into the production of top-quality Scotch Beef PGI and Scotch Lamb PGI, at every step in the chain. The most...
Positive results for LMC’s advertising campaign
Recent statistics from the Livestock and Meat Commission for Northern Ireland’s (LMC) latest advertising campaign have shown that awareness of Northern Ireland Farm Quality Assured (NIFQA) beef and lamb products is high. Consumer awareness of NIFQA beef and lamb products has risen to 84% and 79% respectively with awareness of beef products rising by five percentage points and lamb by four. Awareness among respondents who have seen the...
Welsh lamb scores good traceability marks in study
Hybu Cig Cymru – Meat Promotion Wales (HCC) recently took part in a scientific study that revealed 100% of the samples taken were confirmed as originating from Welsh farms. In recent months, lamb samples have been collected from a wide range of locations – processing plants, wholesalers, supermarkets, butcher shops, hotels and restaurants – in Wales and beyond. Following testing at scientific traceability specialists Oritain’s...
Millions witness the making of Welsh lamb
Twelve social media food writers with a combined total of over 1.9 million followers travelled to Wales from Germany, Austria, Switzerland and Canada for a Welsh Lamb experience, arranged by red meat promotion agency, Hybu Cig Cymru – Meat Promotion Wales (HCC). Their mobile devices were in constant use during their three-day stopover across south Wales, and their followers on a range of social media platforms were in for a treat with...
Kantar reports beef and lamb volume down at end of Easter
On the tail end of Easter, the latest Kantar Meat, Fish and Poultry (MFP) market update reports the sector did not experience the expected uplift. Volumes were fairly flat in most markets. In the 12 weeks to 21/04/2019, Kantar’s report shows that beef and lamb are suffering strong volume losses year on year. Lamb was present in 1.24 million fewer baskets and saw a loss of 622,000 shoppers, with leg and shoulder roasts...
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