QMS launches ‘Scotch Lamb, Naturally’ campaign
Scotch Lamb PGI, is set to be top of the menu in the coming weeks as Quality Meat Scotland’s (QMS) “Scotch Lamb, Naturally” marketing and PR campaign makes a return. The six-week campaign, which will officially launch on Monday 23rd September, is set to reach 4 million Scottish adults and seeks to inspire consumers to consider Scotch Lamb as a healthy and quick midweek dinner that all the family can enjoy. For the first time ever,...
Retail sales show consumers’ increased love for lamb
Sales of fresh and frozen lamb have grown strongly in the last three months, AHDB has revealed. Kantar data for the 12 weeks to 11th August shows sales grew by 8.1 per cent in volume, compared to the same period last year. This year’s gloomier summer has helped boost sales of roasting cuts, which were shunned by consumers during last year’s heatwave, and historically have helped the lamb category. Additionally, the volume of lamb...
Railway deal is just the ticket for Welsh food producers
Transport for Wales customers are now able to enjoy a range of high-quality locally-produced meat and other foods, thanks to a new commitment by the train operator to procure produce from Welsh sources. Hybu Cig Cymru – Meat Promotion Wales (HCC) joined Transport for Wales to celebrate the news at a launch in Cardiff Central station. The procurements, which cover products from Welsh Beef, Welsh Lamb and pork sausages to cheese,...
HCC brings Lamb Love to Welsh workplaces
Hybu Cig Cymru – Meat Promotion Wales (HCC) has celebrated ‘Love Lamb Week’ by working with foodservice and catering providers to bring Welsh Lamb promotions and tastings to some of the country’s largest public sector workplace cafeterias. Beginning as a grassroots initiative by farmers four years ago, Love Lamb Week in the first few days in September has become established as a celebration of lamb, marking the period when...
LMC’s pilot scheme strives to bring ‘Meat4Schools’
The Livestock and Meat Commission for Northern Ireland (LMC) has launched a pilot scheme which aims to improve the availability of beef and lamb for pupils studying food related subjects in post-primary schools. The ‘Meat4Schools’ scheme is being run in the form of a competition where one school from each of the six counties and Belfast will have the chance to win £100 worth of Northern Ireland Farm Quality Assured (NIFQA) beef and...
Welsh Lamb campaign receives industry recognition
Hybu Cig Cymru – Meat Promotion Wales (HCC)’s Welsh Lamb campaign has received a Certificate of Excellence at the recent IN2SABRE Awards EMEA. The IN2SABRE Awards recognise excellence and innovation within public relations, focusing on content creation and relationship building. HCC’s 2018 Welsh Lamb Campaign received a certificate of excellence within the ‘Best use of social media or analytics for audience insights or influencer...
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