QMS supported a COP28 Scotch lamb dinner whilst the NSA celebrated lamb for a St Andrew’s Day campaign back in Scotland.
At the trade body’s industry breakfast, Hybu Cig Cymru – Meat Promotion Wales (HCC) announced a new export deal to send Welsh lamb to Japan.
HCC has released the results of a five-year industry-led research project, stating that it may “further enhance” the reputation of PGI Welsh lamb.
QMS has predicted that its first Christmas TV campaign will reach almost 90% of Scotland as it celebrates Scotch meat this festive season.
According to Quality Meat Scotland, there is “firm demand” for the available supply levels of beef, lamb and pork products in Scotland.
The Agriculture and Horticulture Development Board visited the United States to drive UK red meat exports at a “major industry gathering”.