British Sausage Week ambassador announced
Jonathan Benjamin ‘JB’ Gill – a former X Factor contestant and band member of JLS turned farmer – has been announced as the British Sausage Week ambassador for 2016.
Jonathan Benjamin ‘JB’ Gill is this year’s British Sausage Week ambassador.
Gill left the music industry after selling millions of records and performing across the globe to become a farmer and has since reared pigs, cattle and deer.
As part of his role as ambassador for British Sausage Week, taking place from 31st October to 6th November, Gill will celebrate the sausage by talking family life, farming and food favourites to the media.
He will also award the best sausages in retailers, independent butchers/farm shops and catering establishments following the nationwide competition which saw over 700 entries.
Gill said: “It’s a huge pleasure to be involved in British Sausage Week 2016, celebrating the amazing range of sausages from around the country. In our house, sausages are always a go-to option for a quick, easy and tasty mid-week meal which my family love tucking into.
“I’m passionate about food and it’s one of the reasons why I went into farming. I know from my own experience the attention and care which goes into producing quality fresh pork sausages, so when choosing your sausages look for the Red Tractor logo on pack. This way you’re not only supporting British farmers, but ensuring the sausages you eat are from pigs produced to high welfare standards. And with more than 500 varieties to choose from, there’s a sausage to suit everyone’s tastes.”
Kirsty Walker, head of marketing at AHDB Pork, added: “Pork sausages offer busy families a quick and tasty meal solution, at any time of day. Sausages are incredibly versatile as they can be eaten during any meal occasion. I think part of their appeal is that sausages can be eaten in more traditional dishes, like with mash or in casseroles, but they also lend themselves to being transformed into dishes from other cuisines.
“Made from fresh pork cuts, we are lucky enough in this country to have hundreds of varieties of sausages to choose from. British Sausage Week is all about celebrating the great British banger. Of course, quality meals start with quality products, which is why British Sausage Week aims to raise awareness for sausages produced using assured pork, such as Red Tractor.”
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