Scotch lamb celebrated globally on St Andrew’s Day
QMS supported a COP28 Scotch lamb dinner whilst the NSA celebrated lamb for a St Andrew’s Day campaign back in Scotland.
Welsh lamb on its way to Japan, says HCC
At the trade body’s industry breakfast, Hybu Cig Cymru – Meat Promotion Wales (HCC) announced a new export deal to send Welsh lamb to Japan.
HCC predicts results of project will enhance PGI Welsh lamb
HCC has released the results of a five-year industry-led research project, stating that it may “further enhance” the reputation of PGI Welsh lamb.
QMS launches its first Christmas advert promoting Scotch meat
QMS has predicted that its first Christmas TV campaign will reach almost 90% of Scotland as it celebrates Scotch meat this festive season.
“Firm demand” for beef, lamb and pork in Scotland
According to Quality Meat Scotland, there is “firm demand” for the available supply levels of beef, lamb and pork products in Scotland.
AHDB promotes red meat at MICA Conference
The Agriculture and Horticulture Development Board visited the United States to drive UK red meat exports at a “major industry gathering”.
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