Lidl joins NFU’s Back British Farming campaign
Lidl UK has agreed to sign up to the NFU’s Back British Farming Charter, which was launched in 2013 and forms part of the NFU’s Back British Farming campaign that aims to raise support for the British food and farming sector.
NFU’s president Meurig Raymond welcomed Lidl’s decision to pledge its support to the scheme, citing independent surveys carried out by the NFU, which show that “86% of shoppers want to buy more British food.”
Lidl UK has pledged its commitment to Back British Farming
He added: “Today’s pledge by Lidl UK shows customers that it is committed to providing high quality products which are associated with British agriculture.
“Our farmers and growers invest huge amounts of time, effort and resource to produce quality food which complies with leading animal health and welfare and environmental standards. To produce more food, farmers and growers need the support of retailers like Lidl UK to allow them to do their job. Our charter calls for a commitment to put British farming at the heart of food production policies and decision making.”
“We thank Lidl UK for its commitment and wish to see other food processors and manufacturers, and politicians taking the Back British Farming message seriously,” he said.
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