Relaunch for Wall’s sausages
Kerry Foods is repositioning the sausage brand, Wall’s, in a move aimed at doubling penetration in the chilled category over the next four years.
Wall’s will relaunch with refreshed packaging across its entire portfolio.
Wall’s will relaunch with refreshed packaging across its entire portfolio and its Thick Sausage will be reformulated with 10% higher meat content.
Convenience will be a key focus for the company as it looks to positions itself as ‘The Convenient Meal Brand Without Taste Compromise’.
The redesign will be supported with billboard advertising, in-store sampling and money-off coupons.
Jessica Lamb, senior brand manager for Wall’s, commented: “Recently voted a top British brand Wall’s already has 98% brand awareness, but we felt the time was right to refresh and relaunch the brand to ensure that it continues to meet the needs of today’s shoppers.
“Wall’s over-indexes at breakfast time when we know that convenience is key, so this will be a real focus for the brand over coming months as we look to extend usage and consumption occasions.”
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